Store brand proneness and maximal customer satisfaction in grocery stores
- Martínez-Ruiz, María Pilar
- Jiménez-Zarco, Ana Isabel
- Barba-Sanchez, Virginia
- Izquierdo-Yusta, Alicia
ISSN: 1993-8233
Année de publication: 2010
Volumen: 4
Número: 1
Pages: 64-69
Type: Article