Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty
- Abdelwahab, D.
- San-Martín, S.
- Jiménez, N.
ISSN: 1528-7068, 0896-1530
Année de publication: 2023
Volumen: 35
Número: 3
Pages: 314-332
Type: Article
Revue:
Journal of International Consumer Marketing