An integrative framework of cooperative advertising with reference price effects

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2023

Volum: 70

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2022.103166 GOOGLE SCHOLAR

Objectius de Desenvolupament Sostenible