New discourses in brand communication in Spain: adaptation vs. renewal of target audience

  1. Clemente Mediavilla, Jorge
  2. Sebastian Morillas, Ana
Journal:
COMMUNICATION & SOCIETY-SPAIN

ISSN: 2386-7876

Year of publication: 2018

Volume: 31

Issue: 2

Pages: 25-38

Type: Article

DOI: 10.15581/003.31.2.25-38 GOOGLE SCHOLAR
Data source: WoS