Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis
- Sainz de Abajo, Beatriz
- de la Torre Diez, Isabel
- Lopez Coronado, Miguel
- de Castro Lozano, Carlos
Book:
E-MARKETING: CONCEPTS, METHODOLOGIES, TOOLS, AND APPLICATIONS, VOL I
ISBN: 978-1-4666-1599-1, 978-1-4666-1598-4
Year of publication: 2012
Pages: 62-78
Type: Book chapter
