Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
- Cuesta-Valiño, P.
- Gutiérrez-Rodríguez, P.
- Núnez-Barriopedro, E.
- García-Henche, B.
Aldizkaria:
Journal of Business Research
ISSN: 0148-2963
Argitalpen urtea: 2023
Alea: 156
Mota: Artikulua