Discursos ofensivos y el exceso comercial claves para rechazar perfiles en medios sociales
- 1 Universidad de Valladolid, España
- Ignacio Aguaded (coord.)
- Arantxa Vizcaíno-Verdú (coord.)
- Ángel Hernando-Gómez (coord.)
- Mónica Bonilla-del-Río (coord.)
Publisher: Grupo Comunicar
ISBN: 9788493731694
Year of publication: 2022
Pages: 463-468
Type: Book chapter
Abstract
The study explores the way in which the people choose which profiles to follow on social networks, and moreimportantly, it explores the triggers for abandoning a profile, an aspect that serves to hierarchize the reference values in networks. A survey of a random sample of young people between 16 and 26 years of age in Spainshowed differences in the degree of importance given to the social success of profiles, personal affinity andcommon interests; the keys to rejection were offensive speech and commercial excess.Values; social networks; preference; choice of profiles; truth and ethics.