Investigación de los flujos comunicacionales en Brasil: panorama de la parrilla de televisión abierta comercial en el Estado de São Paulo en 2012: un estudio empírico

  1. Galhardi, Cláudia Pereira 2
  2. Ortega Mohedano, Félix 1
  3. Igartua Perosanz, Juan José 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

  2. 2 Universidade Monte Serrat, Brasil
Journal:
Intercom: Revista Brasileira de Ciências da Comunicação

ISSN: 1809-5844

Year of publication: 2015

Volume: 38

Issue: 1

Pages: 255-272

Type: Article

DOI: 10.1590/1809-58442015112 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Intercom: Revista Brasileira de Ciências da Comunicação

Abstract

As an object of scientific study, all Communication research should not be carriedout based only in theoretical terms (IGARTUA, 2006), but also in the prerogativeof the content produced as for ethic and aesthetic analysis disseminated bycultural industries (FECHINE, 2008). A mirror of the national identity, the TVindustry has an important role as a socializing institution, reflecting the values,attitudes and behaviors of contemporary society (WOLTON, 1998). We presentin this paper, a quantitative empirical research from the technique of the contentanalysis of the public broadcasting programming in the State of São Paulo in2012. The results show that the structure that makes up the public broadcastingTV answers for itself the marketing ideology of each issuer

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