University-Business Cooperation: A Tale of Two Logics

  1. van der Sijde, Peter
  2. David, Firmansyah
  3. Frederik, Hans
  4. Redondo Carretero, María 1
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Book:
Moderne Konzepte des organisationalen Marketing

ISBN: 9783658046798,  9783658046804

Year of publication: 2014

Pages: 145-160

Type: Book chapter

DOI: 10.1007/978-3-658-04680-4_9 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Abstract

University-Business Cooperation: A Tale of Two Logics Universities and businesses have different " institutional logics ". These two contradictive logics will " collide " when such organizations begin a cooperation with each other. Nevertheless, a bridge can be built between them. In this study, we present four short cases to illustrate how academics make sense of the logics of the business world. Also, we formulate three basic attitudes with regard to business logic: acknowledgement, benefits, and compliance (ABC). Systematic and more extensive research is needed; however, the non-random selection and presentation of these examples gives future research a (new) direction.

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