Groups
Researchers
Results
Minimizing the negative impact of brand deletion
Temprano-García, V.
Rodríguez-Escudero, A.I.
Rodríguez-Pinto, J.
Journal
:
Marketing Intelligence and Planning
ISSN
:
0263-4503
Year of publication
:
2023
Volume
:
41
Issue
:
6
Pages
:
690-706
Type
:
Article
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DOI:
10.1108/MIP-10-2022-0452
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