Minimizing the negative impact of brand deletion

  1. Temprano-García, V.
  2. Rodríguez-Escudero, A.I.
  3. Rodríguez-Pinto, J.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2023

Volume: 41

Issue: 6

Pages: 690-706

Type: Article

DOI: 10.1108/MIP-10-2022-0452 GOOGLE SCHOLAR