Las redes sociales de los programas radiofónicos en Españael caso de la Cadena SER

Resumen

At the ebd of the 20th century, the first virtual social networks began to emerge. In its beginning they did it with the intention of connecting people. Later on, their objetives changed: to promote products, create a brand, consolidate a community... The media took advantage of this great showcase. In this study, the current state of the promgrams of the SER chain in analyzed. The objetives are focused on verifying the presence of the programs of the SER network on social networks, establlishing a ranking of the main social networks, the most used, by this station, making a comparison between the listeners (EGM) and their social networks and observe the use that these programs make of social networks. Through a quantitative methodology, the situation is analyzed taking into consideration a sample of programs chosen for convenience and justifying the choice of the station that is the most listened to according to the EGM. The quantitative methodology has been carried out through tables prepared ad hoc and various indicators obtained through the use of fanpagekarma. The results obtained are significant and allow us to resolve the hypotheses raised. It is conluded that the use of social networks of this station is uneven, its followers do not correspond to the number of listeners of the EGM and, depending on the type of programs, there is a greater or lesser involvement of the audiences in these virtual communities.