Experiencias en la formación de ingenieros desde la asignatura optativa de comercio electrónico

Abstract

In Cuba, in recent years, it is imperative to train professionals in the field of marketing, and especially in the proper use of communication and corporate image, contributing to the commercialization and socialization of services and products. Cuban companies. In turn, they are forced to implement changes in their organization to take full advantage of the opportunities offered by electronic commerce, as the effective application of the electronic business transformation strategy turns out to be a critical factor in obtaining a sustainable competitive advantage. For this reason, in this country, university degrees with a computer profile enhance vocational training from the marketing and electronic commerce. The objective of this research was aimed at students of the Engineering in Computer Sciences career managed to design a corporate manual and defend a marketing strategy from various business situations. The main results obtained in the application of the Applied Electronic Commerce course were related to the mastery of professional skills aimed at constant interaction with customers, the positioning of the business in web search engines, the correct selection of communication channels with customers, the proper design of the site, the security in financial transactions and the design of the corporate identity.