Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands
- Jiménez-Zarco, A.I.
- Mendez-Aparicio, M.D.
- Izquierdo-Yusta, A.
ISSN: 1755-7518, 1755-750X
Argitalpen urtea: 2024
Alea: 16
Zenbakia: 1
Orrialdeak: 3-24
Mota: Artikulua
