Sustainable success: Unraveling the relationship between CSR initiatives, happiness, and purchase intention in fashion retailers across channels

  1. Pablo Gutiérrez-Rodríguez
  2. Pedro Cuesta-Valiño
  3. Estela Nuñez-Barriopedro
  4. lanca García Henche
Buch:
Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT
  1. Mario Arias-Oliva (coord.)
  2. Jorge Pelegrín-Borondo (coord.)
  3. Kiyoshi Murata (coord.)
  4. Ana María Lara Palma (coord.)
  5. Manuel Ollé Sensé (coord.)

Verlag: Universidad de La Rioja

ISBN: 978-84-09-58160-3

Datum der Publikation: 2024

Seiten: 132-136

Kongress: International Conference on the Ethical and Social Impacts of ICT (21. 2024. Logroño)

Art: Konferenz-Beitrag

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