EEG-based Consumer Neuroscience and Neuromarketing Dataset

  1. , Costa-Feito 1
  2. González-Fernández 2
  3. Rodríguez-Santos 3
  4. Cervantes-Blanco 4
  1. 1 Aroa
  2. 2 Ana M.
  3. 3 Carmen
  4. 4 Miguel
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Éditeur: Zenodo

Année de publication: 2023

Type: Dataset

CC BY 4.0

DOI: 10.5281/ZENODO.5948842 lock_openAccès ouvert editor

Résumé

SciMAT dataset with 497 EEG-based Consumer Neuroscience and Neuromarketing articles from 2002 (Consumer Neuroscience field origin) to 2022. Three periods of study were established according to the frequency of EEG use in Consumer neuroscience. The first of these periods, 2002-2010, corresponds to the first decade in which we see the initial acceptance of EEG technology in the field. In the second period, 2011-2017, the use of EEG experiences a growth phase, and during the third period, 2018-2021, we see a substantial rise in the use of EEG in Consumer neuroscience and Neuromarketing studies.