Training entrepreneurs in culturally diverse countries. Influence of Social Norms on Entrepreneurial Intention

  1. Barrero, Jesús P. 1
  2. Delgado-García, Juan Bautista 1
  3. Pérez-Fernández, Héctor 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

CRediT (researchers' contribution):
Barrero, Jesús P.: Writing review editing, Writing original draft, Visualization, Validation, Supervision, Software, Resources, Project administration, Methodology, Investigation, documento.contribucion.FUNDINGACQUISITION, Formal analysis, DataCuration, Conceptualization. Delgado-García, Juan Bautista: Writing review editing, Visualization, Validation, Supervision, Methodology, Investigation, documento.contribucion.FUNDINGACQUISITION, Formal analysis, Conceptualization. Pérez-Fernández, Héctor: Formal analysis.
Journal:
The International Journal of Management Education

ISSN: 1472-8117,  2352-3565

Year of publication: 2024

Volume: 22

Issue: 3

Pages: 1-14

Type: Article

DOI: 10.1016/J.IJME.2024.101059 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: The International Journal of Management Education

Abstract

One of the most influential factors in people's lives is the place of birth. At the educational and employment level, our future is often determined by social and cultural factors associated with the country or region where we are born. This study explores the extent to which National Culture conditions the influence of Social Norms on the Entrepreneurial Intention of business students. We focus on the components of the Theory of Planned Behaviour proposed by Ajzen and on Hofstede's dimensions of National Culture. To test our hypotheses we surveyed 352 business students at universities or business schools in seven countries with large cultural differences. The results of PLS analyses show that the effect of Social Norms on Entrepreneurial Intention is larger among individuals from national cultures with high Power Distance, low Individualism and Short-Term Orientation. These effects of national culture should be considered when designing entrepreneurship education programmes.

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