Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

  1. Aragonés-Jericó, C.
  2. Rodriguez Santos, C.
  3. Kuster-Boluda, I.
  4. Vila-Lopez, N.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2024

Type: Article

DOI: 10.1108/BFJ-10-2023-0877 GOOGLE SCHOLAR