Publicacións en colaboración con investigadores/as de Long Island University (2)

2008

  1. Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

    Annals of Operations Research, Vol. 164, Núm. 1, pp. 79-95

  2. Pricing and advertising of private and national brands in a dynamic marketing channel

    Journal of Optimization Theory and Applications, Vol. 137, Núm. 3, pp. 465-483