Publicaciones en colaboración con investigadores/as de Universidad de León (56)

2024

  1. Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

    Management Decision

  2. La identidad visual y el naming

    Imagen corporativa: cómo influye en la gestión empresarial (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 166-195

  3. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

    Management Decision, Vol. 62, Núm. 2, pp. 381-402

  4. The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

    Psychology and Marketing, Vol. 41, Núm. 3, pp. 649-664

  5. The impact of corporate social responsibility on customer loyalty in hospitality business

    Quality and Quantity, Vol. 58, Núm. 3, pp. 2163-2181

2023

  1. CONSUMER HAPPINESS: ORIGIN AND DEVELOPMENT OF THE CONCEPT

    ANDULI, pp. 83-98

  2. Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

    Journal of Management Development, Vol. 42, Núm. 6, pp. 458-482

  3. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

    Journal of Business Research, Vol. 156

  4. The Side Effect of Political Standing: Corporate Activism and Its Impact on Stock Returns

    Politics and Governance, Vol. 11, Núm. 2, pp. 138-146

  5. The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  6. Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Evolution of mood states during the Covid-19 pandemic in Spain and its impact on happiness

    A thousand ways to understand happiness in the economy of the European Union's "Next generation" funds: a comprehensive vision under the lens of social marketing, history and happiness management (Comares), pp. 115-137

  2. Sponsorship image and value creation in E-sports

    Journal of Business Research, Vol. 145, pp. 198-209

  3. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

    Corporate Governance (Bingley), Vol. 22, Núm. 3, pp. 458-473

  4. Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

    Media and Communication, Vol. 10, Núm. 1, pp. 198-207

  5. Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

    Technological Forecasting and Social Change, Vol. 175

2021

  1. Application of Cause-Related Marketing in the Fight Against Hunger: Case “Good Restaurants

    Cause-Related Marketing

  2. Ausolan y stuart muestran su lado más humano para combatir la Covid-19

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. Colaborando, tu familia es más grande

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

    Frontiers in Psychology, Vol. 12