Norberto
Muñiz Martínez
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Higher School of Economics, National Research University
Moscú, RusiaPublicaciones en colaboración con investigadores/as de Higher School of Economics, National Research University (1)
2020
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Place overbranding and how to prevent it: Combining two conceptual and methodological approaches
Qualitative Market Research, Vol. 23, Núm. 4, pp. 979-999