Mikel
Larreina Díaz
Publicaciones en las que colabora con Mikel Larreina Díaz (2)
2015
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Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83
2012
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Using attribution theory to explain tourists' attachments to place-based brands
Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327