Publicaciones en colaboración con investigadores/as de Kiel University (2)

2015

  1. HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

    PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE

2012

  1. Using attribution theory to explain tourists' attachments to place-based brands

    Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327