María Carmen
Rodríguez Santos
California State University System
Long Beach, Estados UnidosPublicaciones en colaboración con investigadores/as de California State University System (1)
2015
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HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE