Publicaciones en colaboración con investigadores/as de Universidad de León (38)

2024

  1. Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

    British Food Journal

  2. Women's happiness and brand content marketing

    Management Decision, Vol. 62, Núm. 2, pp. 450-470

2023

  1. Electroencephalography in consumer behaviour and marketing: a science mapping approach

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Country image effects after the Brexit crisis. A cross-cultural comparison

    Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513

  2. Revisiting the impact of perceived social value on consumer behavior toward luxury brands

    European Management Journal, Vol. 40, Núm. 2, pp. 224-233

2019

  1. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

    International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384

2018

  1. LUST Sex sells? Lust in fashion magazine advertising

    SEVEN DEADLY SINS IN CONSUMPTION (EDWARD ELGAR PUBLISHING LTD), pp. 59-77

  2. What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

    Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905

2015

  1. HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

    PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE

  2. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892

  3. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892

2014

  1. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  3. E-WoM and 2.0 Opinion Leaders

    Journal of Food Products Marketing, Vol. 20, Núm. 3, pp. 244-261

  4. What do we know about Europe?

    Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1007-1063

2013

  1. A CROSS-CULTURAL ANALYSIS ABOUT WHY YOUNG PEOPLE DRINK ALCOHOL

    5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY

  2. An analysis of the construct "involvement" in consumer behaviour

    Quality and Quantity, Vol. 47, Núm. 2, pp. 1105-1123

  3. CONSUMER BEHAVIOUR ERASMUS NETWORK (COBEREN)

    5TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUILDING NEW BUSINESS MODELS FOR SUCCESS THROUGH COMPETITIVENESS AND RESPONSIBILITY

  4. Castilla y León

    La actividad turística española en 2012: edición 2013 (Editorial Universitaria Ramón Areces), pp. 271-280

  5. Consumer culture: Literature review

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99