María Carmen
Rodríguez Santos
University of Hannover
Hanóver, AlemaniaPublicaciones en colaboración con investigadores/as de University of Hannover (4)
2014
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
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Consumer culture: Literature review
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153
2013
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Consumer culture: Literature review
Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99
2012
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What is the Value of Luxury? A Cross-Cultural Consumer Perspective
Psychology and Marketing, Vol. 29, Núm. 12, pp. 1018-1034