Publicaciones (65) Publicaciones de María Carmen Rodríguez Santos Ver datos de investigación referenciados.

2024

  1. Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

    British Food Journal

  2. Laboratorio virtual de Neuromarketing para el análisis del Comportamiento del Consumidor

    Innovación docente en la Universidad de León (Servicio de Publicaciones), pp. 45-52

  3. Women's happiness and brand content marketing

    Management Decision, Vol. 62, Núm. 2, pp. 450-470

2023

  1. Electroencephalography in consumer behaviour and marketing: a science mapping approach

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

2022

  1. Country image effects after the Brexit crisis. A cross-cultural comparison

    Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513

  2. Revisiting the impact of perceived social value on consumer behavior toward luxury brands

    European Management Journal, Vol. 40, Núm. 2, pp. 224-233

2019

  1. Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

    International Journal of Wine Business Research, Vol. 31, Núm. 3, pp. 362-384

2018

  1. LUST Sex sells? Lust in fashion magazine advertising

    SEVEN DEADLY SINS IN CONSUMPTION (EDWARD ELGAR PUBLISHING LTD), pp. 59-77

  2. What are you?: pragmatic, self-confident, #hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!

    Journal of Food Products Marketing, Vol. 24, Núm. 7, pp. 880-905

2016

  1. Castilla y León

    La actividad turística española en 2014: Edición 2015 (Madrid : Síntesis : AECIT), pp. 243-252

  2. Castilla y León

    La actividad turística española en 2015: (edición 2016) (Asociación Española de Expertos Científicos en Turismo (AECIT)), pp. 229-236

2015

  1. HAVING A GREAT VACATION AND BLAMING THE WINES: AN ATTRIBUTION THEORY PERSPECTIVE ON CONSUMER ATTACHMENTS TO REGIONAL BRANDS

    PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE

  2. Having a Great Vacation and Blaming the Wines: an Attribution Theory Perspective on Consumer Attachments to Regional Brands

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 83

  3. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892

  4. Research intentions are nothing without technology: Mixed-method web surveys and the coberen wall of pictures protocol

    Research Methods: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 874-892

2014

  1. Castilla y León

    La actividad turística española en 2013: (edición 2014) (AECIT), pp. 233-242

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  3. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  4. E-WoM and 2.0 Opinion Leaders

    Journal of Food Products Marketing, Vol. 20, Núm. 3, pp. 244-261

  5. What do we know about Europe?

    Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1007-1063