Álvaro
Garrido Morgado
Subject discipline: Economics and Business
University: Salamanca
Area: Marketing and Market Research
Research group: ORGANIZACIÓN DE EMPRESAS Y MARKETING
Email: algamo@usal.es
Doctor by the Universidad de Salamanca with the thesis Study of strategies of merchandising, promotion and private label in retail 2014. Supervised by Dr. Óscar González Benito, Dr. Mercedes Martos Partal.