Publikationen, an denen er mitarbeitet María Mercedes Martos Partal (34)

2024

  1. Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87

2023

  1. A new perspective of BDA and information quality from final users of information: A multiple study approach

    International Journal of Information Management, Vol. 73

  2. Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

    Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2020

  1. ¿Qué factores determinan el éxito de un proyecto de analítica de datos?

    Investigación y marketing, Núm. 146, pp. 6-9

2019

  1. Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa

    Economía industrial, Núm. 414, pp. 13-22

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

2017

  1. Assessments of the quality of organic versus conventional products, by category and cognitive style

    Food Quality and Preference, Vol. 62, pp. 31-37

  2. Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market

    Frontiers in Psychology, Vol. 8, Núm. FEB

  3. Is advertising helpful for organic businesses? Differential effects of packaging claims

    International Journal of Advertising, Vol. 36, Núm. 4, pp. 542-561

  4. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968

2016

  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243

2015

  1. Brand equity and store brand tiers: An analysis based on an experimental design

    International Journal of Market Research, Vol. 57, Núm. 1, pp. 73-94

  2. Brands as substitutes for the need for touch in online shopping

    Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125

  3. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

  4. Merchandising: herramientas comerciales eficientes en tiempos difíciles.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297

  5. Motivational profiling of store brand shoppers: Differences across quality tiers

    Marketing Letters, Vol. 26, Núm. 2, pp. 187-200

2014

  1. Efectos de la Extensión de Marca de Distribuidor en el Eje Calidad-Precio

    Universia Business Review, Núm. 41, pp. 60-78

  2. Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption

    Journal of Business Economics and Management, Vol. 15, Núm. 5, pp. 935-950