Publicaciones en colaboración con investigadores/as de Universidad de Castilla-La Mancha (4)

2010

  1. Retail pricing decisions and product category competitive structure

    Decision Support Systems, Vol. 49, Núm. 1, pp. 110-119

2009

  1. Spatial mapping of price competition using logit-type market share models and store-level scanner-data

    Journal of the Operational Research Society

  2. Using store level scanner data to improve category management decisions: Developing positioning maps

    European Journal of Operational Research, Vol. 198, Núm. 2, pp. 666-674

2008

  1. Latent segmentation using store-level scanner data

    Journal of Product and Brand Management, Vol. 17, Núm. 1, pp. 37-47