Publicaciones en colaboración con investigadores/as de Universidad de Salamanca (74)

2023

  1. A new perspective of BDA and information quality from final users of information: A multiple study approach

    International Journal of Information Management, Vol. 73

  2. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352

2022

  1. Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis

    Tourism Economics, Vol. 28, Núm. 5, pp. 1153-1173

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2020

  1. Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

    Journal of Travel Research, Vol. 59, Núm. 7, pp. 1268-1281

  2. Competitive implications of quality assurance processes in higher education. The case of higher education in engineering in France

    Economic Research-Ekonomska Istrazivanja , Vol. 33, Núm. 1, pp. 2825-2843

  3. The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay

    Cornell Hospitality Quarterly, Vol. 61, Núm. 4, pp. 401-415

2019

  1. Antecedents of tourist trip-planning autonomy: the moderating effects of a global economic crisis

    9th Advances in Hospitality and Tourism Marketing and Management Conference : Conference Proceedings : 09-12 July 2019, University of Portsmouth, United Kingdom

  2. Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa

    Economía industrial, Núm. 414, pp. 13-22

  3. Effects on the “self-organization- satisfaction” relationship of changes in the economic context

    Asia Pacific Journal of Tourism Research, Vol. 24, Núm. 7, pp. 658-668

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

  2. Autonomy in trip planning and overall satisfaction

    Journal of Travel and Tourism Marketing, Vol. 35, Núm. 2, pp. 119-129

2017

  1. Assessments of the quality of organic versus conventional products, by category and cognitive style

    Food Quality and Preference, Vol. 62, pp. 31-37

  2. Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market

    Frontiers in Psychology, Vol. 8, Núm. FEB

  3. CRM technology: Implementation project and consulting services as determinants of success

    International Journal of Information Technology and Decision Making, Vol. 16, Núm. 2, pp. 421-441

  4. Is advertising helpful for organic businesses? Differential effects of packaging claims

    International Journal of Advertising, Vol. 36, Núm. 4, pp. 542-561

  5. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968

  6. Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price

    International Journal of Hospitality Management, Vol. 62, pp. 67-77

2016

  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243