Publicaciones en colaboración con investigadores/as de Universidad de Murcia (7)

2020

  1. Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

    BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

2018

  1. Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

    Journal of Product Innovation Management, Vol. 35, Núm. 2, pp. 184-208

2017

  1. NPD collaboration in an asymmetrical investment context: A relational view

    Journal of Engineering and Technology Management - JET-M, Vol. 45, pp. 1-17

2012

  1. Do switching costs really provide a first-mover advantage?

    Marketing Intelligence and Planning, Vol. 30, Núm. 2, pp. 165-187

2004

  1. Criteria employed for go/no-go decisions when developing successful highly innovative products

    Industrial Marketing Management, Vol. 33, Núm. 4, pp. 307-316

  2. Technology newness and impact of Go/No-Go criteria on new product success

    Marketing Letters, Vol. 15, Núm. 2-3, pp. 81-97

2001

  1. La decisión empresarial de desinversión en los productos

    Cuadernos de administración, Vol. 17, Núm. 25, pp. 121-148