Publicacions en col·laboració amb investigadors/es de Universidad de Valladolid (10)

2023

  1. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154

2022

  1. Building the First Business Relationships: Incubatees in University Business Incubators (UBIs)

    Entrepreneurship Research Journal, Vol. 12, Núm. 4, pp. 597-627

  2. Exchange of knowledge in protected environments. The case of university business incubators

    European Journal of Innovation Management, Vol. 25, Núm. 3, pp. 838-859

2021

  1. Transforming B2B customer solutions into small business suppliers’ growth

    AEMARK 2021: Actas del XXXII Congreso Internacional de Marketing (Jaén, 8-11 de septiembre de 2021)

2019

  1. Relationship marketing in museums: influence of managers and mode of governance

    Public Management Review, Vol. 21, Núm. 10, pp. 1369-1396

  2. Social Capital in University Business Incubators: dimensions, antecedents and outcomes

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 599-624

2017

  1. Dominant logics and the manager’s role in university business incubators

    Journal of Business and Industrial Marketing, Vol. 32, Núm. 2, pp. 282-294

  2. Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure

    Journal of Cultural Economics, Vol. 41, Núm. 2, pp. 155-172

  3. Relationships between Entrepreneurs in Business Incubators. An Exploratory Case Study

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 57-74

2014

  1. University-Business Cooperation: A Tale of Two Logics

    Moderne Konzepte des organisationalen Marketing, pp. 145-160