Publications by the researcher in collaboration with Pablo Gutiérrez Rodríguez (2)

2018

  1. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs

    Journal of Food Products Marketing, Vol. 24, Núm. 3, pp. 328-347

2015

  1. Identifying Central Individuals on the Internet: A Case Study with Food-Related Weblogs

    Journal of Food Products Marketing, Vol. 21, Núm. 1, pp. 68-89