Publicaciones en colaboración con investigadores/as de Universidad de Salamanca (30)

2024

  1. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1

2023

  1. Empresa y emprendimiento en Castilla y León

    Gestionando la despoblación (Junta de Castilla y León), pp. 105-126

2022

  1. Effects of Market Intelligence Generation, Online Reviews, and Management Response on the Business Performance of Rural Accommodation Establishments in France

    Advances in Science, Technology and Innovation

  2. Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach

    International Journal of Hospitality Management, Vol. 103

  3. Influence of satiation on consumer behavior in hospitality

    Psychology and Marketing, Vol. 39, Núm. 4, pp. 667-682

  4. ¿Son realmente los consumidores más frecuentes los más valiosos?Influencia del nivel habitual de consumo y la saciedad sobre la disposicióna pagar y las relaciones a largo plazo.

    Consumer-First Marketing: "cuidar al cliente" como leitmotiv empresarial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 17-42

2020

  1. Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

    Journal of Travel Research, Vol. 59, Núm. 7, pp. 1268-1281

  2. The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay

    Cornell Hospitality Quarterly, Vol. 61, Núm. 4, pp. 401-415

2017

  1. Service Quality Perceptions, Online Visibility, and Business Performance in Rural Lodging Establishments

    Journal of Travel Research, Vol. 56, Núm. 2, pp. 250-262

  2. Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price

    International Journal of Hospitality Management, Vol. 62, pp. 67-77

2016

  1. Role of collaboration in innovation success: differences for large and small businesses

    Journal of Business Economics and Management, Vol. 17, Núm. 4, pp. 645-662

  2. Technological complexity: a tool for understanding the behaviour of consumers of high value-added foodstuffs

    Journal of Business Economics and Management, Vol. 17, Núm. 3, pp. 444-457

2015

  1. ENTREPRENEURSHIP and MARKET ORIENTATION AS DETERMINANTS of INNOVATION: The ROLE of BUSINESS SIZE

    International Journal of Innovation Management, Vol. 19, Núm. 4

  2. La universidad y las actividades de innovación de las empresas

    Revista de economía aplicada, Vol. 23, Núm. 69, pp. 83-114

  3. Modeling store brand choice: Minimal effects of households' demographic features

    Food Quality and Preference, Vol. 46, pp. 113-118

2014

  1. Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

    Tourism Management, Vol. 45, pp. 115-123

  2. On the Consequences of Market Orientation across Varied Environmental Dynamism and Competitive Intensity Levels

    Journal of Small Business Management, Vol. 52, Núm. 1, pp. 1-21

2013

  1. Connections between entrepreneurial orientation, Marketing capaBilitY and Business perforMance perception: EMpirical evidence from Micro and sMall Business retailers

    Revista de Administracao Mackenzie, Vol. 14, Núm. 3, pp. 236-271

  2. Organizational and environmental factors as moderators of the relationship between multidimensional innovation and performance

    Innovation: Management, Policy and Practice, Vol. 15, Núm. 2, pp. 224-244

2012

  1. S-shape relationship between customer satisfaction and willingness to pay premium prices for high quality cured pork products in Spain

    Meat Science, Vol. 90, Núm. 3, pp. 814-818