Sonia
San Martin Gutierrez
Universidad Autónoma de San Luis Potosí
San Luis Potosí, MéxicoPublicacions en col·laboració amb investigadors/es de Universidad Autónoma de San Luis Potosí (4)
2016
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The central role of the reputation of country-of-origin firms in developing markets
Journal of Business and Industrial Marketing, Vol. 31, Núm. 3, pp. 349-364
2014
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The mediation of trust in country-of-origin effects across countries
Cross Cultural Management, Vol. 21, Núm. 2, pp. 150-171
2012
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The role of country of origin in the purchase intention of products from emerging markets
Studies in Fuzziness and Soft Computing
2011
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Online buying perceptions in Spain: Can gender make a difference?
Electronic Markets, Vol. 21, Núm. 4, pp. 267-281