Publicaciones en colaboración con investigadores/as de Universidad de Valladolid (17)

2023

  1. Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

    International Journal of Human-Computer Interaction, Vol. 39, Núm. 17, pp. 3346-3360

2017

  1. Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure

    Journal of Cultural Economics, Vol. 41, Núm. 2, pp. 155-172

2012

  1. Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards

    Journal of Retailing and Consumer Services, Vol. 19, Núm. 5, pp. 492-500

  2. Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty

    International Review of Retail, Distribution and Consumer Research, Vol. 22, Núm. 5, pp. 547-561

2011

  1. Online information tools in industrial purchasing: An exploratory analysis of the process of business-service

    Journal of Organizational Computing and Electronic Commerce, Vol. 21, Núm. 1, pp. 50-70

2010

  1. A model of the antecedents and consequences of e-procurement

    Encyclopedia of E-Business Development and Management in the Global Economy (IGI Global), pp. 155-165

  2. Assessing the impact of e-procurement on the structure of the buying centre

    International Journal of Information Management, Vol. 30, Núm. 2, pp. 135-143

2009

  1. La respuesta afectiva del consumidor a los programas de fi delización

    Distribución comercial: estrategias para competir por el consumidor (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 147-159

  2. Nociones sobre e-business y el nuevo contexto de relaciones

    Distribución comercial (Madrid: Delta Publicaciones, 2009), pp. 630-661

  3. The combined influence of central and peripheral routes in the online persuasion process.

    Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society, Vol. 12, Núm. 3, pp. 299-308

2008

  1. Organizational and economic consequences of business e-procurement intensity

    Technovation, Vol. 28, Núm. 9, pp. 615-629

  2. The effectiveness of the nature and the type of web content

    Proceedings - International Workshop on Database and Expert Systems Applications, DEXA

  3. The moderating role of user motivation in Internet access and individuals' responses to a Website

    Internet Research, Vol. 18, Núm. 4, pp. 393-404

2007

  1. Designing effective websites: The moderating role of user internet experience

    Journal of Internet Commerce, Vol. 6, Núm. 1, pp. 35-60

2006

  1. Determinants of internet use in the purchasing process

    Journal of Business and Industrial Marketing, Vol. 21, Núm. 3, pp. 164-174

  2. The role of loyalty programs in behavioral and affective loyalty

    Journal of Consumer Marketing, Vol. 23, Núm. 7, pp. 387-396

2005

  1. Los determinantes del uso de Internet en el proceso de compra industrial

    Marketing en Internet: Estrategia y empresa (Ediciones Pirámide), pp. 175-198