Publikationen in Zusammenarbeit mit Forschern von Universidad Politécnica de Valencia (2)

2024

  1. Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship

    Sustainable Technology and Entrepreneurship, Vol. 3, Núm. 3

2023

  1. Footwear consumer behavior: The influence of stimuli on emotions and decision making

    Journal of Business Research, Vol. 164