Publications in collaboration with researchers from Universidad de Salamanca (2)

2024

  1. Big data in tourism marketing: past research and future opportunities

    Spanish journal of marketing-ESIC, Vol. 28, Núm. 3

  2. What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

    Humanities and Social Sciences Communications, Vol. 11, Núm. 1