Publicaciones en colaboración con investigadores/as de Universidad de Valladolid (8)

2023

  1. Social and Financial Signalling to Increase Fundraising Revenue in Museums

    Journal of Nonprofit and Public Sector Marketing, Vol. 35, Núm. 2, pp. 144-164

2019

  1. Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

    Journal of Travel and Tourism Marketing, Vol. 36, Núm. 2, pp. 144-158

  2. Relationship marketing in museums: influence of managers and mode of governance

    Public Management Review, Vol. 21, Núm. 10, pp. 1369-1396

2015

  1. Achieving effective visitor orientation in European museums. Innovation versus custodial

    Journal of Cultural Heritage, Vol. 16, Núm. 2, pp. 228-235

2012

  1. Determinants of brand equity in cultural organizations: The case of an art exhibition

    Service Industries Journal, Vol. 32, Núm. 9, pp. 1527-1549

  2. Insights into innovation in european museums: The impact of cultural policy and museum characteristics

    Public Management Review, Vol. 14, Núm. 5, pp. 649-679

2011

  1. How cultural organizations' size and funding influence innovation and performance: The case of museums

    Journal of Cultural Economics, Vol. 35, Núm. 4, pp. 247-266

2010

  1. Components of art exhibition brand equity for internal and external visitors

    Tourism Management, Vol. 31, Núm. 4, pp. 495-504