Publications by the researcher in collaboration with Óscar González Benito (34)

2024

  1. Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2020

  1. ¿Qué factores determinan el éxito de un proyecto de analítica de datos?

    Investigación y marketing, Núm. 146, pp. 6-9

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

2016

  1. Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products

    Frontiers in Psychology, Vol. 7, Núm. MAR

  2. Managing in-store stimuli for different private label tiers

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 225-243

2015

  1. Brand equity and store brand tiers: An analysis based on an experimental design

    International Journal of Market Research, Vol. 57, Núm. 1, pp. 73-94

  2. Brands as substitutes for the need for touch in online shopping

    Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125

  3. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

  4. Merchandising: herramientas comerciales eficientes en tiempos difíciles.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 279-297

  5. Motivational profiling of store brand shoppers: Differences across quality tiers

    Marketing Letters, Vol. 26, Núm. 2, pp. 187-200