María Mercedes
Martos Partal
![Foto de María Mercedes](/img/uploaded/e772539c61e546344e6babd177bf07a9.jpg)
![Foto de Universidad Complutense de Madrid](/img/noimage_org.png)
Universidad Complutense de Madrid
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad Complutense de Madrid (1)
2013
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Is product innovation as effective for private labels as it is for national brands?
Innovation: Management, Policy and Practice, Vol. 15, Núm. 3, pp. 337-349