Publikationen (33) Publikationen von Eva Lahuerta Otero

2024

  1. Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

    SAGE Open, Vol. 14, Núm. 1

  2. Leveraging lean and green supply chain practices for sustainable supply chain performance: the moderating role of environmental orientation

    Engineering Management in Production and Services, Vol. 16, Núm. 3, pp. 75-97

  3. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

  4. Mapping sustainable supply chain innovation: A comprehensive bibliometric analysis

    Heliyon, Vol. 10, Núm. 7

  5. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    European Journal of Innovation Management, Vol. 27, Núm. 4, pp. 1160-1181

2023

  1. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Current Issues in Tourism, Vol. 26, Núm. 20, pp. 3397-3410

2022

  1. Do Religiosity and Ethnocentrism Influence Indian Consumers’ Unwillingness to Buy Halal-Made Products? The Role of Animosity Toward Halal Products

    Frontiers in Psychology, Vol. 13

  2. Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

    Frontiers in Psychology, Vol. 13

  3. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Leisure/ Loisir, Vol. 46, Núm. 4, pp. 599-622

  4. R&D Decision in Times of Crisis: Obstacles Hampering the Engagement in R&D Activities in the EU

    Economic Crises: A Review and Directions for Research (Nova Science Publishers, Inc.), pp. 33-72

  5. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Service Industries Journal, Vol. 42, Núm. 7-8, pp. 583-605

2021

  1. Entornos favorables para el desarrollo de las actividades de I+D e innovación empresariales

    Cultura científica y empresa: percepciones y actitudes del sector empresarial hacia la ciencia, la tecnología y la innovación en España en los albores del siglo XXI (Consejo Superior de Investigaciones Científicas, CSIC), pp. 115-147

  2. Power brand defense up, my friend! stimulating brand defense through digital content marketing

    Sustainability (Switzerland), Vol. 13, Núm. 18

2020

  1. Social media advertising efficiency on higher education programs

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262

  2. Social media as a learning tool for higher education: Motivating the digital generation

    Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo

2019

  1. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

  2. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

2018

  1. Can National Culture Affect the Implementation of Common Sustainable Policies? A European Response

    Cross-Cultural Research, Vol. 52, Núm. 5, pp. 468-495

  2. Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

    ENCYCLOPEDIA OF INFORMATION SCIENCE AND TECHNOLOGY, 4TH EDITION (IGI GLOBAL), pp. 3359-3370

  3. Kahoot, win the learning race

    ACM International Conference Proceeding Series