Guiomar
Martin Herran
Group for Research in Decision Analysis
Montreal, CanadáPublicaciones en colaboración con investigadores/as de Group for Research in Decision Analysis (7)
2019
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Offensive and Defensive Marketing in Spatial Competition
Journal of Service Research, Vol. 22, Núm. 2, pp. 189-201
2015
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Cooperation for sustainable forest management: An empirical differential game approach
Ecological Economics, Vol. 117, pp. 118-128
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Price coordination in distribution channels: A dynamic perspective q
European Journal of Operational Research, Vol. 240, Núm. 2, pp. 401-414
2014
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Downstream horizontal integration and multiunit dealership
International Transactions in Operational Research, Vol. 21, Núm. 1, pp. 81-101
2012
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Offensive versus defensive marketing: What is the optimal spending allocation?
International Journal of Research in Marketing, Vol. 29, Núm. 2, pp. 210-219
2009
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Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
Journal of Economic Dynamics and Control, Vol. 33, Núm. 9, pp. 1699-1718
2006
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The impact of manufacturers' wholesale prices on a retailer's shelf-space and pricing decisions
Decision Sciences, Vol. 37, Núm. 1, pp. 71-90