Publikationen in Zusammenarbeit mit Forschern von Long Island University (2)

2008

  1. Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

    Annals of Operations Research, Vol. 164, Núm. 1, pp. 79-95

  2. Pricing and advertising of private and national brands in a dynamic marketing channel

    Journal of Optimization Theory and Applications, Vol. 137, Núm. 3, pp. 465-483