University of Ontario Institute of Technology-ko ikertzaileekin lankidetzan egindako argitalpenak (4)

2019

  1. Fighting store brands through the strategic timing of pricing and advertising decisions

    European Journal of Operational Research, Vol. 275, Núm. 2, pp. 635-647

  2. Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

    European Journal of Operational Research, Vol. 272, Núm. 2, pp. 465-480

2017

  1. Assessing the profitability of cooperative advertising programs in competing channels

    International Journal of Production Economics, Vol. 187, pp. 142-158

2008

  1. Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model

    Review of Marketing Science, Vol. 6