Subject discipline: Economics and Business

University: Valladolid

Area: Marketing and Market Research

Research group: Inteligencia de Mercado y Marketing (IM2)

Email: itziar.oltra@uva.es

Doctor by the Universidad de Valladolid with the thesis Brands strategic decisions in social media marketingnds’ adoption, growth, and abandonment 2024. Supervised by Dr. Carmen Camarero Izquierdo, Dr. Rebeca San José Cabezudo.