María Pilar Martínez Ruiz-rekin lankidetzan egindako argitalpenak (56)

2023

  1. The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

    International Journal of Gastronomy and Food Science, Vol. 33

2022

  1. Studying the impact of food values, subjective norm and brand love on behavioral loyalty

    Journal of Retailing and Consumer Services, Vol. 65

2021

  1. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

  2. Digital Marketing Strategies for Business Companies at B2b and B2c Markets: what Is the Perfect Set of Digital Resources to Improve the Customer Experience?

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  3. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  4. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Distribución detallista: entorno y situación del sector

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 19-43

  2. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  3. Food values, benefits and their influence on attitudes and purchase intention: Evidence obtained at fast-food hamburger restaurants

    Sustainability (Switzerland), Vol. 12, Núm. 18

  4. The influence of food values on post–purchase variables at food establishments

    British Food Journal, Vol. 122, Núm. 7, pp. 2061-2076

  5. The management of archeological sites as tourism resources: The role of information sources

    Destination Management and Marketing: Breakthroughs in Research and Practice (IGI Global), pp. 821-838

2019

  1. Archeological tourist destination image formation: Influence of information sources on the cognitive, affective and unique image

    Frontiers in Psychology, Vol. 10, Núm. OCT

  2. Consumers’ behaviour in fast-food restaurants: a food value perspective from Spain

    British Food Journal, Vol. 121, Núm. 2, pp. 386-399

  3. Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating hamburgers?

    Foods, Vol. 8, Núm. 9

2018

  1. Análisis de la formación de la imagen de un destino arqueológico: la influencia de las fuentes de información en la imagen cognitiva, afectiva y única

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

  2. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33

2017

  1. Do affective variables make a difference in consumers behavior toward mobile advertising?

    Frontiers in Psychology, Vol. 7, Núm. JAN

  2. Editorial: From consumer experience to affective loyalty: Challenges and prospects in the psychology of consumer behavior 3.0

    Frontiers in Psychology

  3. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

  4. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536