2020

1. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

   Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

2. The future of omnichannel retailing: Will apparel shopping habits be permanently impacted by COVID-19? A cross cultural proposal.

   Congresso Latino Americano de Varejo e Consumo (CLAV)