Publicaciones en colaboración con investigadores/as de University of Florence (4)

2012

  1. Using attribution theory to explain tourists' attachments to place-based brands

    Journal of Business Research, Vol. 65, Núm. 9, pp. 1321-1327

  2. What is the Value of Luxury? A Cross-Cultural Consumer Perspective

    Psychology and Marketing, Vol. 29, Núm. 12, pp. 1018-1034