Publications en collaboration avec des chercheurs de Universidad Autónoma de Tamaulipas (5)

2021

  1. Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico

    Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (Springer), pp. 393-403

2019

  1. Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 573-588

2016

  1. La confianza y la satisfacción: claves para la lealtad del cliente en el comercio móvil

    Academia Revista Latinoamericana de Administracion, Vol. 29, Núm. 4, pp. 486-510

2014

  1. Diversification: A Value-Creating or Value-Destroying Strategy? Evidence from the Eurozone Countries

    Journal of Financial Management, Markets and Institutions, Vol. 2, Núm. 1, pp. 43-64

2010

  1. Corporate governance, legal investor protection, and performance in Spain and the United Kingdom

    Corporate Ownership and Control, Vol. 7, Núm. 3 E, pp. 416-429